Visual identity, logotype, stationery, editorial design
Graphic design solution: The concept behind Adventech's visual identity is the evocation of exploration and adventure.
To acheive that, we've used an engraving icone and a typography that evoques old maps aesthetics. The jumping dog adds dynamism and a direct recognition of the brand.
The bright red was choosen to create a strong contrast with the logo. Plus it gives a sens of power related to the 4x4 driving experience.
Client's project: Adventech is a specialised workshop and retail for 4x4. The great people behind this company wanted to rethink the all client experience starting with the visual identity. The goal was to reconnect with the client's child dream of riding a 4x4.