Flystone

 

Flystone

Identity definition, visual identity, logotype, stationery, website

 
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Graphic design solution: “Invite the nature into your home” is the reason of being we discover behind Frédéric’s project. The all visual identity was build arround this idea.

Our graphic design solution was to create an interaction between natural & human shaped elements. We redesigned basic shape and typography to create the impression that both had merge together. To emphasize the unicity of the product, various icons & backgrounds has been created.

The mineral grey shade was an obvious choice. The balance between the elements that create a floating feeling was also important to express the idea of lightness.

Project created in collaboration with the talented Bénédicte Blondel & Esther Poch.

 

 

Project: Frédéric Descampe is specialized in buying & selling natural stones in Europe for 20 years. His work made him travelled all over the world to discover new suppliers.

It’s while he was in India for business that he discovered the beauty and specifity of the stone sheets. In 2018 Frédéric Descampe decided to import this natural and innovative material into europe.

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