Emi et Lou - the jam
Visual identity, packaging
Client's project: Emi et Lou is a belgian brand that develops great breakfast's products. Their first product was an entire collection of delicious jams.
They have created the "Confilooses"
Graphic design solution: The need was to create a strong visual identity for the brand and beautiful labels.
The white and blue colors evoques vintage breakfast dishes and the art deco shapes is a reference to the nationality of Emi et Lou, a Belgian's brand.
3 different patterns was create for each of the Confilooses.